Why Do I Need Twitter?

With social networking developing over the last decade, sites such as Facebook and Twitter have risen like cream to the top as the most used and necessary means of communicating socially on the web.

Twitter is a quickly growing influential social media platform which relies on status updates, similar to those found in most other social platforms, but with a limit of 140 characters to convey each message. This limitation helps keep the communication short and to the point and keeps conversations minimal, yet informative enough to be useful and engaging.

The popularity of Twitter comes from the fact that many celebrities and big name news sources have adopted the social network as a means to keep followers updated regularly and in a public manner. Although Facebook is considerably larger and more popular than Twitter, each has their own strength and should not be compared to each other as if one could replace the other. In many ways, they complement each other as modes of communication.

Businesses should seek to develop a social media outlet through Twitter as a way to interact with customers and share relevant news pertaining to their brand. The one-on-one interaction that can happen through Twitter and the ability to keep updated on topics of interest that relate to your business will help keep you on top of market trends. Twitter is a fascinating way to build brand trust and is an effective means to foster social interaction with your customers and potential clients. As the user base grows, the need to understand how this platform works is becoming more important than ever.