How To Be A Business Winner On Twitter

Twitter the micro-blogging social networking platform recently celebrated its fifth anniversary, and even though it is very much the baby brother of Facebook is still grabbing the attentions of social media marketers with some pretty impressive stats!.

With just under a million daily searches and a billion weekly tweets, Twitter has become the destination of choice for people and businesses of all types and sizes to come together and share their thoughts. Virtually every sector of enterprise can be found on Twitter from work at home mums, real estate realtors & political leaders right through to global multi-national organizations & of course even celebrities!.

Twitter allows you to share your thoughts & inspirations with thousands or even millions of others all contained within just 140 character bursts, but even whether you are new to Twitter or are a seasoned Twitter pro there is a never ending stream of new opportunities to make your Tweeting more dynamic & of higher added value to your readers & followers.

Use Media – with recent changes to the options available to you on Twitter, its never been easier now to share photos & videos with your followers…..particularly when words are at a premium & the power of visual images carries far more weight than mere words!. Many tweeters now upload images & video of places & events directly into their Twitter stream, some smart businesses particularly in the retail sector use this media channel to great effect for self-promotion!.

Make It Personal! – many small businesses who have a successful prescence on Twitter are doing so by maintaining a strong personal rapport with their followers, whether it is answering business enquiries, exchanging business experiences or responding to queries, or even retweeting useful tips & suggestions provided by others, these are all really powerful ways to develop a truly locked-in following!.

Provide Value – all Twitter followers seek value from the people they follow, whether this is in the form of deals, discounts & contests which are great ways to endear your followers in the short term. If however you prefer to offer long term value to your Twitter followers and hopefully fully engage them, then there really is no better way of doing this than by sharing your expertise with them, this is particularly relevant to small businesses & their owners who can easily share & develop ardent followers.

If you can get into the habit of tweeting a “daily tip” to your Twitter followers, not just the stuff that everyone knows, but tips that can make a difference, you will notice almost immediately that you start to pick up new followers, as Twitter is a great place for “discovering” people & information.

Be Creative – Twitter is not just all about one way traffic, you also need to think creatively, whenever there are great comments or feedback specifically about your business or you @retweet it which not only shares that story with all your followers, but republishes it across the Twitter channels relevant to the keywords in that tweet. This not only benefits you but also the sender of the original tweet…..positive recognition on Twitter is an incredibly powerful tool!.

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